GI Joe: The Real European Heroes

I ran across today’s AV Club update of the GI Joe movie. Now, I remain slightly optimistic … but what’s the deal with the GI Joes being based out of Brussels, Belgium now? The capital of the European Union? I hate to be American-centric and all … but are you readers from Europe buying into all of this? That’s like making a Captain America movie and having him based in Liberia to make more money internationally (hey, Liberia’s also got the stars and stripes, right)?

I get that the Joes are called, like, “Action Heroes” outside the US … but having them being based in Brussels and having their name stand for a ridiculously torturous acronym is kinda stretching, dontchathink?


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